![]() ![]() You owe me, my fans and the industry transparency…” The Weeknd tweeted in response. The Weeknd didn’t receive a single nomination. It’s why music fans and the music industry are still left baffled by The Grammys snub. It’s a testament to how great the song is that, even with all the radio play and commercials, the song never loses its magic. ![]() Then, at the end of the ad, the Weeknd arrives at the Super Bowl halftime show. The ad shows people living their lives and singing along to the tune. In the weeks leading up to the Super Bowl, Pepsi ads have been playing nonstop with the song. “Blinding Lights” has over 1.6 billion streams. However, those viewership numbers are nothing compared to the audience The Weeknd has attracted in the last year. Last year, over 100 million people watched the game, meaning around 100 million will see The Weeknd’s cinematic event. The Super Bowl is always the most-watched television event of the year. Quarterbacks Tom Brady and Patrick Mahomes will face off in a potentially epic game. The Tampa Bay Buccaneers have a home-field advantage against the Kansas City Chiefs. He donated 150 meals from Mama’s Southern Soul Food, a famous local spot in Tampa not far from Raymond James Stadium. He bought meals for the AdventHealth Carrollwood medical facility in Tampa. The artist teamed up with Postmates to support Black-owned restaurants. Leading up to the Super Bowl, The Weeknd is doing good for the world. We’ve been really focusing on dialling in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl,” he said. “It came a few years earlier than we expected. “We’ve always had timelines for all of our goals,” Sailby said. The Weeknd and his creative team want to make the show a “cinematic experience” according to the interview. ![]() The Weeknd wanted to “make this halftime show be what he envisioned.” Super Bowl organizers covered the usual production costs. Taylor, revealed the news in an interview with Billboard. The Weeknd’s team, managers Wassim “Sal” Slaiby and Amir “Cash” Esmailian and XO’s creative director La Mar C. The Weeknd will perform for 12 to 13 minutes, so the hit artist is spending over $500,000 a minute on his performance. The artist, who released one of the most popular songs of 2020, has spent $7 million of his own money on the event. However, those rumors were debunked, a a Pepsi publicist noted, “The Pepsi Super Bowl LV Halftime Show featuring The Weeknd will be roughly 12 to 13 minutes in length, as it has always been.The Weeknd is going big with his Super Bowl halftime show. In recent days, there have been reports that The Weeknd’s halftime show would run for about 24 minutes, which would be twice as long as the typical Super Bowl performance. It came a few years earlier than we expected.” The Weeknd added, “We’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl.” Wassim “Sal” Slaiby, The Weeknd’s manager and founder/CEO of management company SALXCO, noted that while Super Bowl organizers cover production costs, The Weeknd put up $7 million of his own money in order to “make this halftime show be what he envisioned.”Īmir “Cash” Esmailian - one of The Weeknd’s managers who also runs his own management company, YCFU - also noted, “We always had the Super Bowl on our bucket list, and we’ve always had timelines for all of our goals. In a recent Billboard feature, it was revealed that he is throwing a lot of money at the performance, as he has invested $7 million of his own dollars to put on the best show possible. The Weeknd is just days away from one of the biggest moments of his career: the Super Bowl halftime show. ![]()
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